OTC medicines have much stricter legal and regulatory restrictions on their communications. These restrictions have created a landscape of dull and boring advertising. So how do you get consumers to notice your brand? You break all the conventions and do something completely unexpected for the category. A tiny, pink, helicopter that delivers Pepto? Yep, that should do the trick.

You never know where an upset stomach will strike, but when it does, all you want is for something to fix it fast. And that’s how the Peptocopter was born. It’s a small, pink, flying, relief delivery machine - with its very own 80s rock anthem – that delivers Pepto-Bismol to people in need, right when they need it most.