Health and Wellness > A: Consumer Products

BALD SPOT

DDB CANADA, Toronto / JOHNSON & JOHNSON / 2015

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefWithProjectedOutcomes

This radio campaign for KY Touch 2-in-1 lubricant was required to comply with guidelines set out by the governing ASC (Advertising Standards Council) and as such, the ads could not overpromise or make specific claims relating to the efficacy of KY Touch 2-in-1.

ScriptInEnglish

Yahhh, oh you’re lookin’ pretty ok. Even though your hair’s gone grey.

You sweat profusely ‘cause you’re so hot.

I’m lovin’ you lovin’ you up.

I can see my face in your bald spot. I’m checkin’ it checkin’ it out.

Ohhhh you got some spinach stuck in your teeth,

And some nasty athlete’s feet.

I Love the way you pluck your nose hair. You’re pluckin them, pluckin them good. Let’s drop the kids off at day care

I’m lovin you lovin you right.

Yah yah yah yah Baby

I’m lovin you lovin you right.

Yahhh

ANNCR: Make old love feel new again with KY Touch 2-in-1 Lubricant.

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