There were no regulations.

Once we knew cervical cancer was the leading cause of death in indigineous communities, we took on the task to find a place where we could effectively create the missing words for the feminine reproductivo system.

We chose San Bartolomé Quilana, Oaxaca because there we were able to team up with sociologists, doctors, linguists and people from the village to create the missing words for women’s reproductive system in Zapoteco.

It took a whole weekend talking to this group of people to understand not only the women, but also how not having the words is truley a barrier in their lives.

After understanding their culture, we assembled sociologists, doctors, linguists and people from the village and succesfully created words in their dialect that actually made sense to them and will be able to use them in their everyday lives from now on.

Our goal was to communicate how Always is empowering women in Mexico which is why we created these Intimate Words in San Bartolomé Quilana, Oaxaca; one of many indigenous communities in Mexico that have language barriers. This way our target not only related to the case in a woman to woman sensitivity, but also as something that is happening in many regions of their country.

Sociologists and linguists were able to put their knowledge to the test and share valueable information for us to understand the community and witness the preservation of a dialect. In the case of doctors, they finally have these words as tools to prevent and treat cervical cancer, and as a book was hended out with the words they will be able to explain to more Zapoteco-language speaking communities the new words.

The impact was huge all over the country because of such a positive action that truley benefits the lives of these indigineous women.

The results were outstanding for everyone.

Sociologists and linguists were able to put their knowledge to the test and share valueable information for us to understand the community and witness the preservation of a dialect. In the case of doctors, they finally have these words as tools to prevent and treat cervical cancer, and as a book was hended out with the words they will be able to explain to more Zapoteco-language speaking communities the new words.

The impact was huge all over the country because of such a positive action that truley benefits the lives of these indigineous women.

Always' objective is to empower women so they can be unstoppable, it is relevant because with these new Intimate Words indigineous women that speak Zapoteco now know their bodies and can communicate their needs, prevent and treat cervical cancer to live their lives to the fullest potential.

We launched the case in a press conference and shared the case with the world online. This opened the eyes of a great amount of people and conversation sparked around it, making everyone aware of the problem and the brand's role in empowering women.

In Mexico, cervical cancer is the leading cause of death in indigenous communities. Doctors have very a hard time diagnosing and treating women in these villages because the words to name the parts of their feminine reproductive system don’t exist in their language.

In Mexico, cervical cancer is the leading cause of death in indigenous communities. Doctors have very a hard time diagnosing and treating women in these villages because the words to name the parts of their feminine reproductive system don’t exist in their language.