Outdoor > Ambient

DRINK BLOW DRIVE

LEO BURNETT MEXICO, Mexico City / GRUPO MODELO / 2013

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

AmbientExecutionDescription

Cerveza Corona has created the first device that according to the alcohol rate in the blood, released or not the car keys. We equipped the valet parking employees of the main bars and restaurants with the device; so when the driver leaves the place, has to blow into the device to get the result: if the alcohol rate was below the limit, the device release the keys along with a discount coupon for your next visit, if your alcohol rate was above the limit, the device remains closed with the car keys inside and Corona will provided a Corona driver to take you home safely.

More Entries from Bars, Restaurants & Stores, etc. in Outdoor

24 items

Grand Prix Cannes Lions
RAMP

Corporate Image

RAMP

IBM, OGILVY FRANCE

(opens in a new tab)

More Entries from LEO BURNETT MEXICO

24 items

Grand Prix Cannes Lions
INTIMATE WORDS

OTC Products/Devices

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)