Social and Influencer > Online Advertising

HOT SAUCE

LEO BURNETT MEXICO, Mexico City / PROCTER & GAMBLE / 2007

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

CampaignDescription

To show in a different way how ACE fights stains in clothing through Internet blogs because of their effectiveness to reach women in their homes.

More Entries from Household in Social and Influencer

24 items

Grand Prix Cannes Lions
HEIDIES 15 MB OF FAME

Clothing, Footwear & Accessories

HEIDIES 15 MB OF FAME

DIESEL, FARFAR

(opens in a new tab)
Grand Prix Cannes Lions
NIKE+

Innovative Ideas

NIKE+

NIKE, R/GA

(opens in a new tab)
Grand Prix Cannes Lions
EVOLUTION

Viral Video

EVOLUTION

UNILEVER, OGILVY & MATHER

(opens in a new tab)
Gold Cannes Lions
GETTHEGLASS.COM

Foods and Drinks

GETTHEGLASS.COM

CALIFORNIA MILK BOARD, GOODBY SILVERSTEIN & PARTNERS

(opens in a new tab)
Gold Cannes Lions
LIKE A DOLL

Beauty & Luxury Products

LIKE A DOLL

SHISEIDO CO., BBMEDIA

(opens in a new tab)
Gold Cannes Lions
SEE MORE SIDE EFFECTS

Beauty & Luxury Products

SEE MORE SIDE EFFECTS

REVERSA (DERMTEK), TAXI CANADA

(opens in a new tab)
Gold Cannes Lions
FOLLOW THE WHITE RABBIT

Automotive Products & Services

FOLLOW THE WHITE RABBIT

MINI, PROFERO

(opens in a new tab)
Gold Cannes Lions
BLANK LIKE A RABBIT

Automotive Products & Services

BLANK LIKE A RABBIT

VOLKSWAGEN, CRISPIN PORTER + BOGUSKY

(opens in a new tab)
Gold Cannes Lions
SEE MORE SIDE EFFECTS

Beauty & Luxury Products

SEE MORE SIDE EFFECTS

REVERSA (DERMTEK), TAXI CANADA

(opens in a new tab)
Gold Cannes Lions
IMPOSSIBLE IS NOTHING

Clothing, Footwear & Accessories

IMPOSSIBLE IS NOTHING

ADIDAS, NETTHINK

(opens in a new tab)
Gold Cannes Lions
TYPO-CRASH BANNERS

Charities, Public Health & Safety, Public Awareness

TYPO-CRASH BANNERS

MALTESER FRANKFURT, OGILVY FRANKFURT

(opens in a new tab)
Gold Cannes Lions
BIG SHADOW

Innovative Ideas

BIG SHADOW

MICROSOFT, GT INC.

(opens in a new tab)
Gold Cannes Lions
TEA PARTAY

Viral Video

TEA PARTAY

SMIRNOFF, BBH

(opens in a new tab)
Gold Cannes Lions
IWANTTOSEEAGHOST

Viral Marketing

IWANTTOSEEAGHOST

DEAPLANETA, CP PROXIMITY

(opens in a new tab)
Silver Cannes Lions
THE SIXTH SENSE

Automotive Products & Services

THE SIXTH SENSE

VOLVO, FORSMAN & BODENFORS

(opens in a new tab)
Silver Cannes Lions
BRAWNY ACADEMY WEBSITE

Household

BRAWNY ACADEMY WEBSITE

GEORGIA PACIFIC, FALLON

(opens in a new tab)
Silver Cannes Lions
DAYDREAM

Clothing, Footwear & Accessories

DAYDREAM

WEAVE TOSHI, QUBIBI

(opens in a new tab)
Silver Cannes Lions
UNIQLO.COM

Clothing, Footwear & Accessories

UNIQLO.COM

UNIQLO, THA

(opens in a new tab)
Silver Cannes Lions
CLEARIFICATION

Other Consumer Products

CLEARIFICATION

MICROSOFT, McCANN WORLDGROUP

(opens in a new tab)
Silver Cannes Lions
WELCOME TO THE BARCLAYS FAMILY

Financial Services

WELCOME TO THE BARCLAYS FAMILY

BARCLAYS, MEDIAEDGE:CIA FRANCE

(opens in a new tab)
Silver Cannes Lions
COME IN TO THE CLOSET

Retails & E-Commerce, incl. Restaurants

COME IN TO THE CLOSET

IKEA, FORSMAN & BODENFORS

(opens in a new tab)
Silver Cannes Lions
ACTION HERO

Commercial Public Services

ACTION HERO

VERIZON, R/GA

(opens in a new tab)
Silver Cannes Lions
UPDATE THE CHRISTMAS TABLE

Corporate Information

UPDATE THE CHRISTMAS TABLE

COOP, LOWE BRINDFORS

(opens in a new tab)
Silver Cannes Lions
MONOFACE

Corporate Information

MONOFACE

MONO, MONO

(opens in a new tab)

More Entries from LEO BURNETT MEXICO

24 items

Grand Prix Cannes Lions
INTIMATE WORDS

OTC Products/Devices

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Silver Cannes Lions
BOY

Home appliances & furnishings

BOY

SEALY MATTRESS, LEO BURNETT MEXICO

(opens in a new tab)
Silver Cannes Lions
INTIMATE WORDS

Brand voice (incl. strategic storytelling)

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Silver Cannes Lions
INTIMATE WORDS

Corporate Image & Communication

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Bronze Cannes Lions
MARIACHIS

Sweet Foods & Snacks

MARIACHIS

MARS, LEO BURNETT MEXICO

(opens in a new tab)
Bronze Cannes Lions
INTIMATE WORDS

Live Advertising and Events

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
DRINK BLOW DRIVE

Best Use of Guerilla Marketing in a Promotional Campaign

DRINK BLOW DRIVE

GRUPO MODELO, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
CLOCK

Sweet Foods & Snacks

CLOCK

KELLOGG'S, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
INTIMATE WORDS

OTC Products/Devices

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
DRINK BLOW DRIVE

Ambient Media: small scale

DRINK BLOW DRIVE

GRUPO MODELO, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
NORWEGIANS

Baking & sweet foods

NORWEGIANS

BIMBO GROUP, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
PEACE

Publications & Media

PEACE

EDITORIAL CLIO, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
BAG

Public Awareness Messages

BAG

FONDO EDUCACION AMBIENTAL, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
STREET

Fundraising & Appeals

STREET

REINTEGRA FOUNDATION, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
GUN

Public Awareness Messages

GUN

MEXICO UNIDO CONTRA LA DELINCUENCIA, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
INTIMATE WORDS

Education & Awareness

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
INTIMATE WORDS

Education & Awareness

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
INTIMATE WORDS

Education & Awareness

INTIMATE WORDS

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
BIG MAC HANDS

Retail stores, chains & restaurants

BIG MAC HANDS

MCDONALD'S, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
DRINK BLOW DRIVE

Public Health & Safety, Pubic Awareness Messages

DRINK BLOW DRIVE

GRUPO MODELO, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
DRINK BLOW DRIVE

Bars, Restaurants & Stores, etc.

DRINK BLOW DRIVE

GRUPO MODELO, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
HOT SAUCE

Household

HOT SAUCE

PROCTER & GAMBLE, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
ORIGAMI

Charities, Public Health & Safety, Public Awareness Messages

ORIGAMI

FONDO EDUCACION AMBIENTAL, LEO BURNETT MEXICO

(opens in a new tab)
Shortlisted Cannes Lions
DRINK BLOW DRIVE

Public Health & Safety, Public Awareness Messages

DRINK BLOW DRIVE

GRUPO MODELO, LEO BURNETT MEXICO

(opens in a new tab)