Social and Influencer > Online Advertising
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TAXI CANADA, Montreal / REVERSA (DERMTEK) / 2007
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Overview
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Overview
CampaignDescription
Objective: Establish and position Reversa anti-ageing skincare in a cluttered, highly competitive ad environment, on a low ad budget.Concept: Focus on anti-wrinkle cream’s ultimate benefit for an ageing Boomer woman: Sex appeal, which she experiences in the form of side effects, namely, younger men.
Target audience: 40-60 year-old women, financially and mentally very independent, sexually active and often not in a stable relationship. These “cougars” refuse to be socially invisible just because they are getting older.
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