Social and Influencer > Websites & Microsites
HEIDIES 15 MB OF FAME
FARFAR, Stockholm / DIESEL / 2007
Awards:
Grand Prix Cannes Lions
Overview
Credits
Overview
CampaignDescription
Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com.Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.
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