Social and Influencer > Websites
RED BULL BIG AIR 2004
FARFAR, Stockholm / RED BULL / 2004
Awards:
Bronze Cannes Lions
Overview
Credits
Overview
CampaignDescription
The site's main purpose is to create buzz for 'Red Bull Big Air', one of the world’s biggest big air competition for skiers and snowboarders. The site gives you access to the stars’ own private action movies, lots of action photos, and site competitions and much more. Because of the huge amount of video we tried to create a innovative way to integrate the film in the site. To increase the viral effect we also created a multiplayer snowball war game. Don’t miss trying the spacebar special.
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