The INVIMA monitors advertising campaigns that incite the sale and consumption of official medical, cosmetic and homeopathic products. Also, the INVIMA allows for the realization of educational alerting campaigns, as long as they don’t drive the particular consumption of any of the mentioned products.

These are the decrees that regulate health and wellness advertising in Colombia.

RESOLUTION NUMBER 4320 of 2004

The dispositions contained in this resolution apply to advertising developed for all drugs and phyto-therapeutic products for sale with no professional prescription or free sale, and its object is to offer the consumer guidelines for him/her to be educated in the adequate use of said medicines.

DECREE NUMBER 3249 of 2006

the decree demands that advertising for dietary supplements must comply with the following requisites:

• all information must be complete and true. Also, it must guarantee that advertising the dietary supplement’s benefits will in no way counter the promotion of healthy lifestyles and habits. It must not promote unhealthy nutritional habits and cannot declare any properties that cannot be proved.

MAILSHOT 11 OF 2002 FROM THE COMMERCE AND INDUSTRY SUPERINTENDENCY IN THE 2.1.2.4 COMMERCIAL PROPAGANDA OF UNHEALTHY PRODUCTS

It establishes that in the commercial propaganda of unhealthy products like tobacco and alcoholic beverages, their noxiousness or dangers to health must be clearly advertised as well as their contraindications and the need to consult their proper use, which according to decree number 3466 of 1982 must be informed in tags, packs, containers, or in annexes included within these.

Law 1480 of 2011.

Clear, true, sufficient, timely, verifiable, comprehensive, precise and suitable information on the product must be administered, according to the Consumer Protection Law.

ANNOUNCER:

This is the challenge song, that will help you discover if your children are having any hearing problem. Turn your radio volume to the lowest level you can still hear it and make your children follow the commands:

SONG:

This is the challenge song! Nobody stand still, stand still.

Lets start with the loudest challenge, everybody jumps when the siren sounds.

(500hz frequency sound).

This is the challenge song! Nobody stand still, stand still.

We continue with the hidden challenge: touch your ear by the sound of the siren.

(1000hz frequency sound).

This is the challenge song! Nobody stand still, stand still.

Now comes a cooler challenge: raise your hand when you hear the ghost.

(2000hz frequency sound)

This is the challenge song! Nobody stand still, stand still.

And for the hidden sound challenge, raise the other hand, the one that hears a beep.

(4000hz frequency sound).

This is the challenge song! Nobody stand still, stand still.

ANNOUNCER:

If any of your children did not react to any of the sounds, he might have a hearing problem. Take him to the nearest doctor as soon as possible. This is a message from Exito Foundation, committed with the the early childhood development.

LOCUTOR:

Dentro de poco te ayudaremos a descubrir si tus hijos tienen problemas de audicion. Para que funcione baja el volumen hasta que aun puedas escuchar mi voz, para a tus hijos frente al radio y que sigan las instrucciones de la cancion que sonara en seguida.

CANCION:

Esta es la cancion del reto, que nadie se quede, se quede quieto.

Empezamos con el reto que mas suena, vamos todos a saltar cuando suene el sirena.

SUENA FRECUENCIA DE 500 Hz.

Esta es la cancion del reto, que nadie se quede, se quede quieto.

Seguimos con el reto escondido, el que escuche la sirena que se toque el oido.

SUENA FRECUENCIA DE 1000 Hz.

Esta es la cancion del reto, que nadie se quede, se quede quieto.

Ahora viene un reto bien bacano, el que oiga al fantasma que levante la mano.

SUENA FRECUENCIA DE 2000 Hz.

Esta es la cancion del reto, que nadie se quede, se quede quieto.

Y para el reto del sonido escondido, que levante la mano el que escuche un pitido.

SUENA FRECUENCIA DE 4000 Hz.

Esta es la canción del reto, que nadie se quede, se quede quieto.

Esta es la canción del reto, que nadie se quede, se quede quieto.

LOCUTOR:

Si alguno de tus hijos no reaccionó a algun sonido, es probable que tenga un problema de audicion. Llévalo cuanto antes a un fonoaudiologo o al medico mas cercano.

Un mensaje de la Fundación Exito, comprometida con el desarrollo de la primera infancia.