With this campaign we reached our target in a more direct and effective way, the county citizens got motivated to file in the complaints, before this technology was acquired, they didn’t realize how big was the problem they were living in.

Soacha is one of the largest municipalities in Colombia. But it is also one of the places with the most cases of informal crimes (164 robberies a day, 133 criminal gangs. And 110 homicides in 2020). The problem is that although the Police do their best, creating a handmade spoken portrait takes too long and justice is often not achieved.

Seeking to improve the security indexes in the city, the Mayor Office of Soacha trained a portraitist expert in morphology, to use video games as a working tool in order to create faster and more real spoken portraits.

Then, in alliance with the National Police, we created more than 1.200 portraits in a month and distributed them on the streets to invite Colombians to report.

In Soacha, one of the largest municipality in Colombia, hundreds of crimes happen everyday and although the Police do their best, justice is often not achieved since criminals are not detected by the few security cameras that exist there.

That´s why spoken portraits are one of the most valuable resources to identify criminals, but in Colombia they are still handmade and unfortunately most of them turns into a meme. Also, this process is very time consuming and FBI technologies are not affordable for the country.

However, we found a technology whit very high levels of customization to create almost real characters in less time: video games.

The strategy was to impact as many inhabitants of Soacha as possible by showing the portraits of the criminals and drawing the attention of the media and other governmental and social institutions.

It was executed in Soacha, Cundinamarca, Colombia. The biggest county in the country, but also, one of the most dangerous ones because of the high level of insecurity.

It was initially implemented for 3 months and now it’s in an improvement and implementation stage in other counties and cities in the country.

We managed to get more institutions and cities to implement the video game.

Reports increased by 94%.

We went from 1095 portraits per year to 4380 portraits