Social and Influencer > Other Digital Solutions

VOICE BANK

SANCHO BBDO, Bogota / EL TIEMPO / 2013

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

BriefExplanation

Just clicking on ELTIEMPO.COM, the Web Site from the most important newspaper in the Country, any sighted person will be able to read a news article out loud and record it immediately so its also available for the blind people in the site www.bancodevoz.org

In www.bancodevoz.org, blind people can listen news read by hundreds of Colombians, replacing the robotic voices some devices use, with a human voice.

Just pressing one key on their keyboard, blind people can surf the Web, as any other people would on a call center service, using their hearing sense and the number keys on their keyboard.

More Entries from Branded utility/tool (for digital) in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)

More Entries from SANCHO BBDO

24 items

Gold Cannes Lions
TAXI DRIVERS' UNIVERSITY

Corporate Responsibility

TAXI DRIVERS' UNIVERSITY

GM, SANCHO BBDO

(opens in a new tab)