Urban shoes – tested in the rainest place on earth.

Geox' new urban shoe collection is 100% waterproof and breathable. Our challenge was that people didn't believe a 'normal' shoe could be waterproof, so we had to prove it. We put the shoes to the ultimate test by taking them to the wettest place on earth, Cherrapunjee. A place that receives 11,7 meters of annual rainfall. We recruited four qualified testers from Geox’s Facebook fans, each who experiences the extreme wet conditions while wearing the shoes. We turned it into an interactive documentary, letting the viewer discover Cherrapunjee first hand.