The Dumb Ways to Die music video is the most successful PSA in history and the 3rd most viral ad of all time with views exceeding 44 million. The song became so popular it charted in 28 countries on iTunes, with over 70,000 copies sold and another 100,000 downloaded for free. Over 200 cover versions of the video were created and shared by teenagers via Youtube. Digital radio stations continue to play the song for free.

Importantly, Metro have experienced a 21% reduction in accidents and deaths in key accident areas compared to the same times the previous year.