Why is "window shopping" missing the shopping part?

We set out to change a piece of retail forever. Within 10 months of rapid prototyping, we built a system that turns any storefront window into a fully functional virtual store with the most responsive user experience ever. By combining the storefront with the already existing eCommerce, the system effectively extends store opening hours to 24/7, and gives consumers a fun and engaging brand experience at any time of the day. Both window and mobile site was build fully in HTML5 to be as future proof as possible.