Social and Influencer > Digitally Led Integrated Campaign
PEREIRA & O'DELL, San Francisco / INTEL / 2013
Awards:
Overview
Credits
BriefExplanation
FAQ
>Who was the client? Intel or Toshiba?
Both. Intel wanted to refresh “Intel Inside,” Toshiba wanted to feature the Ultrabook.
>Did it work?
Yes. 70million views. 26million interactions. 97% approval on Youtube. 66% lift in brand perception for Intel, 40% for Toshiba. 300% sales increase.
>Who wrote the concept, plot, script?
The agency. Then we sat down with the director to polish dialogues and scenes.
>How did consumers participate?
We shot a 45min film and left gaps for consumer content. On Facebook they submitted their versions of Alex’s video diaries. We picked 100 Alexes total.
More Entries from Best Digitally Led Integrated Campaign in Social and Influencer
24 items