Only 4% of women think they’re beautiful. Combining an FBI agent with a social experiment, we created a film that inspired the other 96% to think the same.

With only 10 days, our content became an online blockbuster:

46.4 million Youtube views with 98,3% likes

Most shared article on Mashable’s history.

Viewed by 1 in 10 Facebook users

2nd most viewed video online for 7 days

Generated the equivalent of 92 million 30 second spots

1.9 million aggregate shares on Facebook

208 million Twitter impressions

Brand passion went up over 1000%.

Brand search volumes online increased up to 5 times.