Sprite shower was created to promote the refreshing power of Sprite during the summer season in Brazil, when temperatures easily hit the 40ºc mark.

Sprite Shower served 1,500 showers a day in the beaches of Buzios, Rio de Janeiro, one of the most crowded summer locations in Brazil. Now the project is being picked up in other countries and will be available throughout LATAM in Summer 2013.

Sprite Shower was built over the course of 60 days, then transported to the beach and rebuilt there. Along with the Sprite Shower itself, we had a team doing product sampling, showing that the only thing that could match the refreshment of the shower, was a sip of Sprite.

Sprite Shower allowed us to stay in the midst of our target at the moment and location where they craved for refreshment the most, reinforcing brand attributes and generating a lot of talkability from those who participated.