Brazil is a tropical country. People tend to doubt that juice boxes are all natural, they think it is a drink with little from the real fruit. We had to make people believe that Camp Nectar is different: it’s really made of the natural fruit.

Results: Share on social networks. Incalculable free exposure in the media. 15% increase in sales in supermarkets where the action occurred. True juice lovers found out that Camp is tasty, healthy and natural.

We figured out a different way to show that Camp Nectar juice boxes have a lot from the fruit. After 2 years of experiments, we’ve created the Real Juice Boxes: fruits with the shape of the pack. First, 3 types of moulds were developed. Then, the moulds were placed on trees in a Brazilian farm. After some months, the Real Juice Boxes were born. We’ve got 1,123 fruits in the form of the pack. Oranges, limes, passion fruits and guavas.We’ve exhibited them in supermarkets, fairs and horti-frutis. People could take the Fruit Box from the gondola and get back a box of Camp

We figured out a different way to show that Camp Nectar juice boxes have a lot from the fruit. After 2 years of experiments, we’ve created the Real Juice Boxes: fruits with the shape of the pack. First, 3 types of moulds were developed. Then, the moulds were placed on trees in a Brazilian farm. After some months, the Real Juice Boxes were born. We’ve got 1,123 fruits in the form of the pack. Oranges, limes, passion fruits and guavas.We’ve exhibited them in supermarkets, fairs and horti-frutis. People could take the Fruit Box from the gondola and get back a box of Camp