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METROPOLE TWEETPHONY

HAVAS WORLDWIDE AMSTERDAM, Amstelveen / METROPOLE ORKEST / 2013

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Despite earlier promises the Metropole Orchestra's subsidy and existence were still under threat. Therefore we asked the Dutch audience to "Let the Metropole Orchestra play!" by composing a musical tweet via tweetphony.nl. The 33 best tweets were arranged into scores, and played by the Orchestra in a 8-hour, live streamed concert. A video of each Tweetphony was immediately sent back to its composer. In total over 3300 tweets were sent. Alle major media picked up the story, including a big item on the Dutch national news. After the Tweetphony the orchestra was grated with subsidy intill 2017.

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