Social and Influencer > Craft

HELLO AGAIN

HUDSON ROUGE, New York / THE LINCOLN MOTOR COMPANY / 2013

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

BriefExplanation

"Hello, Again" is a revolutionary interactive music platform for Lincoln. In collaboration with Beck and Chris Milk, we created an online concert that goes further and deeper than anything previously possible online or off. 360º cameras captured every viewpoint and proprietary binaural audio heads recorded sound the way a person would really hear it. Facial tracking allowed users to control the screen just by tilting their head. This all meant you could see, hear and explore the concert from every possible perspective in the performance space, including the musicians’, the audience’s, and Beck’s: an immersive sound and vision experience.

More Entries from Best Music/Sound Design in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)

More Entries from HUDSON ROUGE

24 items

Gold Cannes Lions
HELLO AGAIN

Automotive Products & Services

HELLO AGAIN

THE LINCOLN MOTOR COMPANY, HUDSON ROUGE

(opens in a new tab)