Social and Influencer > Craft
HUDSON ROUGE, New York / THE LINCOLN MOTOR COMPANY / 2013
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"Hello, Again" is a revolutionary interactive music platform for Lincoln. In collaboration with Beck and Chris Milk, we created an online concert that goes further and deeper than anything previously possible online or off. 360º cameras captured every viewpoint and proprietary binaural audio heads recorded sound the way a person would really hear it. Facial tracking allowed users to control the screen just by tilting their head. This all meant you could see, hear and explore the concert from every possible perspective in the performance space, including the musicians’, the audience’s, and Beck’s: an immersive sound and vision experience.
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