Social and Influencer > Websites & Microsites

THE CHALLENGE LAB

DROGA5, New York / PRUDENTIAL / 2013

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

BriefExplanation

The average American has only $38,000 saved for retirement. Why? It turns out some of our biggest financial challenges are caused by our own behaviors and the way our brains are wired. So, we partnered with professors from leading universities, as well as experts in the field of design, to create The Challenge Lab, a place where people can understand our challenges, and learn how to overcome them. Through videos, experiments, articles and over 60 interactive pieces, we break down their challenges and help people start planning for their future.

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