Dumb Ways to Die turned a message that people needed to hear, into a message that people wanted to hear.

This animated music video is the most successful PSA of all time and now the 3rd most viral ad of all time with views exceeding 44 million (Viral Video Chart). Total social media shares of the animated music video now exceed 3.2 million.

Importantly, Metro have experienced a 21% reduction in accidents and deaths in key accident areas compared to the same times the previous year.