Film > Internet Film

DUMB WAYS TO DIE

McCANN MELBOURNE, Melbourne / METRO TRAINS / 2013

Awards:

Gold Cannes Lions
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Case Film

Overview

Credits

Overview

BriefExplanation

This viral mega-hit turned a message that people needed to hear, into a message they wanted to hear.

More Entries from Viral Film in Film

24 items

Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

Internet Film Series

THE BEAUTY INSIDE: EPISODE 6: THAT'S IT FOR ME

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

Internet Film Series

THE BEAUTY INSIDE: EPISODE 5: I'D LIKE TO SHOW YOU SOMETHING

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

Internet Film Series

THE BEAUTY INSIDE: EPISODE 4: HELP WANTED

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

Internet Film Series

THE BEAUTY INSIDE: EPISODE 3: IT HAS TO BE TONIGHT

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 2: LEAH

Internet Film Series

THE BEAUTY INSIDE: EPISODE 2: LEAH

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

Internet Film Series

THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
WHATEVER'S COMFORTABLE BEACH

Alcoholic Drinks

WHATEVER'S COMFORTABLE BEACH

SOUTHERN COMFORT, WIEDEN+KENNEDY

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Gold Cannes Lions
BEER CHASE

Alcoholic Drinks

BEER CHASE

CARLTON & UNITED BREWERIES, CLEMENGER BBDO MELBOURNE

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Gold Cannes Lions
CAMERA SHY

Toiletries

CAMERA SHY

UNILEVER, OGILVY & MATHER LONDON

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Gold Cannes Lions
OFFROAD

Cars

OFFROAD

DAIMLER, BBDO GERMANY

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Gold Cannes Lions
PLAYIN' WITH MY FRIENDS

Retail Stores

PLAYIN' WITH MY FRIENDS

IKEA, MOTHER

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Gold Cannes Lions
MEET THE SUPERHUMANS

Publications & Media

MEET THE SUPERHUMANS

CHANNEL 4, 4creative

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Gold Cannes Lions
PIZZERIA

Commercial Public Services

PIZZERIA

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
DINNER PARTY

Commercial Public Services

DINNER PARTY

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
FUNERAL

Commercial Public Services

FUNERAL

DIRECTV, GREY NEW YORK

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Gold Cannes Lions
REAL BEAUTY SKETCHES

Corporate Image

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

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Gold Cannes Lions
DUMB WAYS TO DIE

Viral Film

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
SUSAN GLENN

Short Format Internet Film

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Gold Cannes Lions
GOLDEN CHAINS

Interactive Film

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

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Silver Cannes Lions
BATTLE

Savoury Foods

BATTLE

CALIFORNIA MILK BOARD, GRUPO GALLEGOS

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Silver Cannes Lions
WEAVE YOUR MAGIC

Savoury Foods

WEAVE YOUR MAGIC

ARLA, WIEDEN+KENNEDY

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Silver Cannes Lions
WHISPER FIGHT

Sweet Foods & Snacks

WHISPER FIGHT

OREO, WIEDEN+KENNEDY

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Silver Cannes Lions
LIFE RAFT

Sweet Foods & Snacks

LIFE RAFT

OREO, WIEDEN+KENNEDY

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More Entries from McCANN MELBOURNE

24 items

Grand Prix Cannes Lions
GUILT TRIPS

Creative Effectiveness

GUILT TRIPS

V/LINE, McCANN MELBOURNE

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Grand Prix Cannes Lions
DUMB WAYS TO DIE

Titanium and Integrated

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Corporate Responsibility

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE 3 MINUTE VERSION

Public Health & Safety

DUMB WAYS TO DIE 3 MINUTE VERSION

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Best Integrated Campaign Led by Direct Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
THE EMOTIONAL TRAILER

Data Storytelling

THE EMOTIONAL TRAILER

MELBOURNE INTERNATIONAL FILM FESTIVAL, McCANN MELBOURNE

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Gold Cannes Lions
DUMB WAYS TO DIE

Best use or integration of music

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Music

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Branded Content & Sponsorship

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
DUMB WAYS TO DIE

Best integrated content campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best use of Social Media Marketing in a Promotional Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
KIDNEY

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

KIDNEY

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
HAIR

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

HAIR

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
PIRANHA

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

PIRANHA

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
SNAKE

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

SNAKE

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
BEAR

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

BEAR

METRO TRAINS, McCANN MELBOURNE

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Gold Cannes Lions
TOAST

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

TOAST

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
MOOSE

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

MOOSE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
HELMET

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

HELMET

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Digitally Led Integrated Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Music and/or Sound Design

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Viral Film

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Social Media

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

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