Dove’s ‘Hide and seek’ focuses on the insight that most women lack confidence in front of cameras and try to hide away from them.

It then contrasts this with little girls who do the opposite, loving to show off in front of the camera and actively seeking it out.

By doing this, the film asks women to think about the point in their lives when they lost their beauty confidence, whilst reminding them that they’ve had it before, so they can have it again.