Radio and Audio > Radio & Audio

BLINKING

OGILVY & MATHER LONDON, London / UNILEVER / 2016

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

A female voiceover makes listeners increasingly aware of their bodies, turning ordinary body actions and behaviour they never gave a second thought to into something that’s impossible to ignore – and makes them think of how easily young girls can be influenced by the messages they’re exposed to every day.

ScriptInEnglish

FVO:

The more someone makes you think about your body, the harder it becomes to ignore.

For instance, have you noticed how often you blink?

Normally, your eyes seem to blink by themselves.

But now that I mention it, you realise that it’s you who’s been doing the blinking.

You’re in control of every single blink.

You just blinked as you took that in.

And you also realised that you don’t blink regularly.

Suddenly, all that blinking makes your eyes feel heavy in your head.

And the more you think about that, the more you blink.

A few seconds ago, blinking was the last thing on your mind. But just one message made sure you can’t stop thinking about it.

Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies. See how you can help at selfesteem.dove.co.uk. Dove. Be Your Beautiful Self.

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