Radio and Audio > Craft

3. THE EVERYMAN MEAL - CHERRY LIP BALM

OGILVY & MATHER JOHANNESBURG, Johannesburg / KFC / 2016

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Several men from all walks of manhood come to find affirmation that they can still be manly, despite appreciating the things that are perhaps not traditionally manly. KFC takes on the role of a reaffirmer, almost like a radio talk show psychologist, comforting and encouraging the men, and letting them know that they are still men, let no one tell them otherwise. Because no matter what kind of man you are, you can always appreciate the KFC Man Meals - it’s not just for burly hammer wielding jocks, it’s for every man.

ScriptInEnglish

In the style of a radio talk show psychologist taking questions.

SFX: Light melancholic piano music plays underneath.

MV1: Hi, my name is Andre…

ANNCR: Yes Andre?

MV1: Listen I use berry and cherry scented lip balm.

ANNCR: That’s ok Andre, you’re still a man.

MV2: I’ve never owned anything camouflaged.

ANNCR: You are still a man, sir.

MV3: I don’t really investigate sounds in the night, am I still…

ANNCR: Still a man.

MV4: I have a hairstyle reference folder on my phone.

ANNCR: Uhm yes. You still a man.

MV5: I can tell the difference between ultramarine and electric indigo.

ANNCR: You’re a man.

MV6: Children call me ma’am.

ANNCR: You’re a man.

MV6: Uh, did you say ma’am?

ANNCR: No. Man.

MV6: Man, right? You said man?

ANNCR: Correct.

MV7: I can’t reach the top shelf of my fridge.

ANNCR: You can be a short man.

MV8: My Tupperware cupboard is neat.

ANNCR: Man.

MV8: And has all it’s lids.

ANNCR: Man.

MV9: I forward chain mails.

ANNCR: Man.

MV10: I pinterest.

ANNCR: Still a man.

ANNCR: The Fully Loaded Man Meal from KFC, for every kind of man.

MVO5: Even…

ANNCR: Every man, Aubrey.

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