Radio and Audio > Radio & Audio

SLEEP OVER EQUATION

TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2016

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Our ads are the audio equivalent of a mathematical equation, one that calculates just how irritating a mosquito really is. But instead of numbers, we’re adding, multiplying and raising to the power of various other irritating sounds. Ultimately the combination of all these other irritations is equal to just one mosquito. We’re quantifying the irritation of a mosquito and giving a reason why they deserve to die.

ScriptInEnglish

VO:

One teenage daughter, plus [four of my besties], to the power of [totes sleep over], plus [giggling], multiplied by [lolz], plus [YOLO], plus [bae], plus [ratchet], plus [group selfie], multiplied by [hashtag squad game strong], plus [ugh, dad, you are so embarrassing], plus [karaoke]...

Equals the irritation of just one, single mosquito [mosquito buzzing] buzzing around your head.

Fortunately, you plus [spray] Peaceful Sleep room spray equals [mosquito dying] death to that irritation.

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