Outdoor > Billboards & Street Furniture
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2013
Awards:
Overview
Credits
AdvertisingFormat
Billboard
AmbientExecutionDescription
South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe. To demonstrate Doom Super's legendary insect killing power, we took the most basic method of killing a bug and multiplied it by the killing power of Doom.
We constructed a 22 meter high can of Doom made entirely out of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the classic Doom Super artwork. If one shoe is deadly, imagine how deadly thousands of them are.
Dimensions
22 m x 15 m
SiteLocation
Billboard on the side of a building
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