Radio and Audio > Radio & Audio
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2016
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BriefExplanation
Our ads are the audio equivalent of a mathematical equation, one that calculates just how irritating a mosquito really is. But instead of numbers, we’re adding, multiplying and raising to the power of various other irritating sounds. Ultimately the combination of all these other irritations is equal to just one mosquito. We’re quantifying the irritation of a mosquito and giving a reason why they deserve to die.
ScriptInEnglish
VO:
One holiday road trip, multiplied by a four-year-old [mooom], plus his twin brother [mooom], multiplied by [are we there yet?], plus [squeaky toy], plus [Johnny’s finger is on my seat], multiplied by [radio traffic announcement], plus [musical toy], plus [I need to wee], multiplied by [toy xylophone], multiplied by [are we there yet?], plus [talking toy], plus [I dropped my ice-cream], plus [screaming], to the power of [recalculating your route]…
Equals the irritation of just one, single mosquito [mosquito buzzing] buzzing around your head.
Fortunately, you plus [spray] Peaceful Sleep room spray equals [mosquito dying] death to that irritation.
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