Radio and Audio > Radio & Audio

TONGUE

OGILVY & MATHER LONDON, London / UNILEVER / 2016

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

A female voiceover makes listeners increasingly aware of their bodies, turning ordinary body actions and behaviour they never gave a second thought to into something that’s impossible to ignore – and makes them think of how easily young girls can be influenced by the messages they’re exposed to every day.

ScriptInEnglish

FVO:

The more someone makes you think about your body, the harder it becomes to ignore.

Your tongue, for example.

Usually, you hardly notice it’s there.

But when I mention it, you can feel your tongue bumping against your lower front teeth.

The tip’s just resting on them.

You notice your tongue feels just a little too long for your mouth.

And you notice it never really lies still. You move it about constantly, without thinking about it.

Backwards and forwards.

And from side to side.

Suddenly, it feels strangely wet and heavy in your mouth, doesn’t it?

A few seconds ago, you hardly noticed your tongue. But just one message ensured you can’t stop thinking about it.

Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies. See how you can help at selfesteem.dove.co.uk. Dove. Be Your Beautiful Self.

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