Radio and Audio > Craft

BREATHING

OGILVY & MATHER LONDON, London / UNILEVER / 2016

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

A female voiceover makes listeners increasingly aware of their bodies, turning ordinary body actions and behaviour they never gave a second thought to into something that’s impossible to ignore – and makes them think of how easily young girls can be influenced by the messages they’re exposed to every day.

ScriptInEnglish

FVO:

The more someone makes you think about your body, the harder it becomes to ignore.

Take breathing.

Usually, breathing is so effortless, you don’t give it a second thought.

But now that I mention it, you notice you’re doing it consciously.

You’re in control of every single breath.

You’ve been breathing in.

And out.

Without thinking about it.

In. And out.

Now you’re keenly aware of every single breath you take.

And you’re breathing differently because you’re paying attention to it.

A few seconds ago, you didn’t give any thought to how you breathe. But just one message made sure you can’t stop thinking about it.

Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies. See how you can help at selfesteem.dove.co.uk. Dove. Be Your Beautiful Self.

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