Radio and Audio > Craft
OGILVY & MATHER LONDON, London / UNILEVER / 2016
Awards:
Overview
Credits
BriefExplanation
A female voiceover makes listeners increasingly aware of their bodies, turning ordinary body actions and behaviour they never gave a second thought to into something that’s impossible to ignore – and makes them think of how easily young girls can be influenced by the messages they’re exposed to every day.
ScriptInEnglish
FVO:
The more someone makes you think about your body, the harder it becomes to ignore.
Take breathing.
Usually, breathing is so effortless, you don’t give it a second thought.
But now that I mention it, you notice you’re doing it consciously.
You’re in control of every single breath.
You’ve been breathing in.
And out.
Without thinking about it.
In. And out.
Now you’re keenly aware of every single breath you take.
And you’re breathing differently because you’re paying attention to it.
A few seconds ago, you didn’t give any thought to how you breathe. But just one message made sure you can’t stop thinking about it.
Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies. See how you can help at selfesteem.dove.co.uk. Dove. Be Your Beautiful Self.
More Entries from Script in Radio and Audio
24 items
More Entries from OGILVY & MATHER LONDON
24 items