Radio and Audio > Craft

1. THE EVERYMAN MEAL - COLOURED WEIGHTS

OGILVY & MATHER JOHANNESBURG, Johannesburg / KFC / 2016

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Several men from all walks of manhood come to find affirmation that they can still be manly, despite appreciating the things that are perhaps not traditionally manly. KFC takes on the role of a reaffirmer, almost like a radio talk show psychologist, comforting and encouraging the men, and letting them know that they are still men, let no one tell them otherwise. Because no matter what kind of man you are, you can always appreciate the KFC Man Meals - it’s not just for burly hammer wielding jocks, it’s for every man.

ScriptInEnglish

In the style of a radio talk show psychologist taking questions.

SFX: Light melancholic piano music plays underneath.

ANNCR: Hello?

MV1: Hi…

ANNCR: Oh, hello Cedric.

MV1: I once handed back an unopened jar of mayonnaise.

ANNCR: Mmmm. You’re still a man, Cedric.

MV2: I YouTubed how to change a light bulb.

ANNCR: You’re a man.

MV3: I took a microwave on a camping trip.

ANNCR: You’re still a man.

MV4: Watching synchronized swimming, it really calms me.

ANNCR: Man.

MV5: I like my eyebrows tidy.

ANNCR: Yes you do. And you’re still a man.

MV6: I work out in the coloured weights section.

ANNCR: Well… Men can do that.

MV7: Sports is gross.

ANNCR: Still a man.

MV8: My… My nipples are sensitive.

ANNCR: Mine too, man.

MV9: I don’t high five. You know… germs.

ANNCR: I know. Still a man.

MV10: I walk.

ANNCR: Yes?

MV10: Speed walk.

ANNCR: Speed Walking?

MV10: Uh huh.

ANNCR: With the hips thing?

MV10: Yip.

ANNCR: Uh… still a man.

ANNCR: The Fully Loaded Man Meal from KFC, for every kind of man.

MV11: (relieved) I love you.

ANNCR: I love you too, man.

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