There’s a reason he’s the Most Interesting Man in the World. Actually there are lots of reasons. In this radio advert, we hear details about just how extraordinary this individual has become over the years. We also say, “Adios,” to the man as he leaves on his final epic journey.

For the past ten years, Dos Equis’ Most Interesting Man in the World has been an advertising and cultural icon. But in 2016, it was time for the brand to bid him farewell as he embarked on a one-way mission to Mars.

SFX: Ominous music

WILL VO: His reputation does not precede him. It just tries to keep up.

His life flashes before other people’s eyes.

A coffee table book about his life doubles as a coffee table.

When he says the name of the seventh planet from the sun, no one giggles.

Yetis have always had a hard time believing he exists.

There are two types of people in the world. He is neither of them.

His space station parties have received noise complaints from earth.

He is the most interesting man in the world.

MUSIC: MIM Theme

WILL VO: Raise a Dos Equis and say adios to the man who made interesting more interesting.

SFX: (BEER POUR)

LEGAL VO: Enjoy Dos Equis responsibly. Imported by Cervezas Mexicanas, New York, New York.

MIM VO: (THROUGH RADIO FROM SPACE) Stay thirsty, my friends.