Our research uncovered that Dylan’s 65-66 recordings actually happened across two recording studios, in two locales, both named “Studio A.”

There had never been a single Studio A. Until now.

Our solution was to virtually create Studio A, all in a touchable, modern, interface. This would give new fans a unique opportunity to sit in at the sessions.

Rather than designing a place-based metaphor with a mixing board, microphones and so on — we set about developing a, minimalist UI, designed for touch. This made sense because research showed millennials consumed music primarily on their mobile devices.

To make the experience relevant to a global audience, we created a responsive website that could be enjoyed cross platform- most importanly mobile.

To do this, we identified three levels of engagement, depending on how fans wanted to engage with the music. To touch the music and be touched by it.

A Listening Session — studio fragments and stories spanning the historic sessions

A Jam Session — previously unreleased track “stems” for creative remixing.

A Signing Session — an opportunity to sing Dylan’s most famous songs all via a toucbale interface.