In 2015, independent music label Because Music celebrated its 10th anniversary: 10 years of music, 10 years of videos, 10 years of bringing the public massively talented and successful new artists.

What if, instead of just listening to music you could play with it?

The key idea was to create digital experience that will allow users to play with music through artworks.

We aimed to release never-seen-before interactive journey with entertaining musical experience that combines in one place soundtracks from very different artists in order to drive massive media coverage and boost Because Music on social media.

Still images and music come to life thanks to users’ interactions, with unexpected content and animations that increase the storytelling of each artist’s artwork.

Visitors to the site are taken at random to different pages on the site simply by holding the space bar, and then each artist’s page has charming but straightforward interactive artworks to play with.

For the design development and production, we started from artwork static image and several interactive teams composed with Art Director, Motion Designer and Interactive Developer worked very closely to produce all graphic elements and motion design needed to code interactions and animations. Each team developed several interactive artworks which were implemented afterwards into core structure.

Digital experience and interactions are available on all devices without any plugin or application needed thanks to cutting-edge technologies such as HTML5, WebGL and WebAudio API.