OTC advertising in the US is moderately regulated, only slightly more regulated than non OTC packaged goods. It does not face the same level of restrictions as Rx advertising.

No one is closer to the truth about your gas than the furniture you sit on. They take the full brunt of every emission. They endure every shift and squirm of discomfort you feel. They’ve even been falsely accused of making that “sound.” Well, these silent observers are silent no more. They’ve found their voice and are ready to air their grievances about your foul air. Take it from them, if you want relief from pressure, bloating, discomfort and embarrassment of gas, grab the #1 chair recommended brand…Gas-X®.

Watch what happens when a living room recliner decides enough is enough, and stages a gas relief intervention, in the first installment of the Cushion Confessions campaign.