Design > 360° Brand Identity Experience
HAVAS WORLDWIDE NEW YORK, New York / HELIA / 2015
Overview
Credits
ClientBriefOrObjective
To unify data and creative to establish one universal language.
Execution
Like the sun to our solar-system, people are at the core of both data and creative. Helia, meaning ‘of the sun’ represents the sunlight and the variation of data.
Inspired by the data analytics capabilities of Helia, we developed an algorithm that creates unique data-informed expressions of the brand identity. The visual language utilizes precise data inputs informed by the sunrise and sunset time cycles, as well as real-time weather and geographic information.
Outcome
As the final output, each piece, analog or digital, is marked with a unique data stamp.
Relevancy
How do we unify data and creative to establish one universal language? Like the sun to our solar-system, people are at the core of both data and creative. Helia, meaning ‘of the sun’represents the sunlight and the variation of data.
Inspired by the data analytics capabilities of helia, we developed an algorithm that creates unique data-informed expressions of the brand identity. The visual language utilizes precise data inputs informed by the sunrise and sunset time cycles, as well as real-time weather and geographic information. As the final output, each piece, analog or digital, is marked with a unique data stamp.
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