Radio and Audio > Craft

2. THE EVERYMAN MEAL - CLAW THING

OGILVY & MATHER JOHANNESBURG, Johannesburg / KFC / 2016

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Several men from all walks of manhood come to find affirmation that they can still be manly, despite appreciating the things that are perhaps not traditionally manly. KFC takes on the role of a reaffirmer, almost like a radio talk show psychologist, comforting and encouraging the men, and letting them know that they are still men, let no one tell them otherwise. Because no matter what kind of man you are, you can always appreciate the KFC Man Meals - it’s not just for burly hammer wielding jocks, it’s for every man.

ScriptInEnglish

In the style of a radio talk show psychologist taking questions.

SFX: Light melancholic piano music plays underneath.

MV1: Um…

ANNCR: Yes?

MV1: Well…

ANNCR: Go ahead.

MV1: I emptied 450ml of insecticide on a spider the size of a ten-cent coin.

ANNCR: You are still a man, Tyrone.

MV2: I typed lol.

ANNCR: A who?

MV2: lol.

ANNCR: You are a man.

MV3: I perm my hair.

ANNCR: Man.

MV4: I’ve never won an arcade game challenge.

ANNCR: Still a man.

MV5: I lie awake at night thinking I should have said, no Shaun you’re the poopie face.

ANNCR: You’re a man.

MV6: Why does everyone like duct tape?

ANNCR: You’re a man.

MV7: I wore a cashmere and a mohair at the same time. It was cold.

ANNCR: You are a man.

MV8: I don’t know what the claw thing on the back of a hammer is for.

ANNCR: You are… Really?

MV8: Ja.

ANNCR: That’s ok. You are still a man, my friend.

ANNCR: The Fully Loaded Man Meal from KFC, for every kind of man.

MV9: Pinkie promise?

ANNCR: Yes. I pinkie promise.

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