Energy drinks are aimed at getting people to do more, to do something spectacular. They seem to miss that there are normal everyday events that require energy to get through, to excel at. Lucozade is there to help you get through those tricky and tiring moments, those “give-me-strength” moments. These radio advertisements symbolize the energising effect of Lucozade.

SFX: EMOTIONAL/INSPIRATIONAL MUSIC BUILDS THROUGHOUT

MVO: There will come a day, when you will not have to enter the battlefield of kiddies’ birthday parties.

SFX: CHILDREN SCREAMING

MVO: There will come a day when you will not have to clash...

CHILDREN: YAY!

MVO: With a horde of 3-foot, wand-wielding, plastic-sword thrashing offspring. But today, is not that day! For today you shall lead your daughters into the fray, into Jaco’s 5th Springbok themed birthday party. Wherein lies that infernal clown...

SFX: PARTY BLOWER

MVO: Bent on audience participation, your participation. And just when you are about to pack up to leave, they will spring upon you one last onslaught: they will declare that they are cutting the cake. You will stand tall for another 35 minutes. Fuelled with Lucozade, fuelled with energy…

CHILDREN: YAY!

MVO: You shall sing Happy Birthday!