Radio and Audio > Product & Service
SAATCHI & SAATCHI, Sydney / CAPI SPARKLING / 2014
Awards:
Overview
Credits
BriefExplanation
Australia is one of the most isolated countries on earth. And because no one visits our mountains, the water sourced from here is purer than anywhere else. Especially the overcrowded Italian Alps.
ScriptInEnglish
SFX: BIRDSONG AND NATURE SOUNDS
MVO: The Italian Alps. Home of the Alpine Marmot. With so many visitors to the area, these furry little rodents are used to interacting with humans, and will happily eat from the hand of any well-meaning tourist.
SFX: CHILD GIGGLES, MARMOT EATS FOOD
MVO: Unfortunately, what they're fed often causes the Marmot to get violently ill.
SFX: MARMOT VOMITING
MVO: They vomit and defecate, in equal and frequent amounts, directly onto the snow. Snow which later melts and forms a vomity fecal sludge that finds its way into Alpine waters…
SFX: WATER RUSHING
MVO: The very same waters that are used to create Italian sparkling water. Bottoms up.
SFX: SPARKLING WATER POURING
MVO: Capi Sparkling Water. Sounds Italian, but thank God it isn't.
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