Radio and Audio > Product & Service

THE ALPINE MARMOT

SAATCHI & SAATCHI, Sydney / CAPI SPARKLING / 2014

Awards:

Silver Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

BriefExplanation

Australia is one of the most isolated countries on earth. And because no one visits our mountains, the water sourced from here is purer than anywhere else. Especially the overcrowded Italian Alps.

ScriptInEnglish

SFX: BIRDSONG AND NATURE SOUNDS

MVO: The Italian Alps. Home of the Alpine Marmot. With so many visitors to the area, these furry little rodents are used to interacting with humans, and will happily eat from the hand of any well-meaning tourist.

SFX: CHILD GIGGLES, MARMOT EATS FOOD

MVO: Unfortunately, what they're fed often causes the Marmot to get violently ill.

SFX: MARMOT VOMITING

MVO: They vomit and defecate, in equal and frequent amounts, directly onto the snow. Snow which later melts and forms a vomity fecal sludge that finds its way into Alpine waters…

SFX: WATER RUSHING

MVO: The very same waters that are used to create Italian sparkling water. Bottoms up.

SFX: SPARKLING WATER POURING

MVO: Capi Sparkling Water. Sounds Italian, but thank God it isn't.

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