Radio and Audio > Product & Service
MARATHON CYCLISTS
SAATCHI & SAATCHI, Sydney / CAPI SPARKLING / 2014
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Overview
Credits
Overview
BriefExplanation
Australia is one of the most isolated countries on earth. And because no one visits our mountains, the water sourced from here is purer than anywhere else. Especially the overcrowded Italian Alps.
ScriptInEnglish
SFX: BIRDSONG AND BICYCLE RISING
MVO: The Dolomites Marathon - a 299km annual bicycle through Italy’s Northern Alps.
SFX: HEAVY BREATHING OF A CYCLIST
MVO: With a staggering 9,000 participants it has been described as the most chaotic race on Earth.
SFX: HEAVY BREATHING OF A CYCLIST
MVO: 9,000 riders. 299kms. That’s a lot of sweat, mucus and other excretia being let go on the mountain.
SFX: THE CYCLIST SPITS.
MVO: Excretions that eventually mix with the rainwater and snow, creating a cocktail of human endeavour that seeps into the Alpine waters.
SFX: WATER RUSHING
MVO: The very same waters that create Italian sparkling water. Saluté!
SFX: SPARKLING WATER POURING
MVO: CAPI Sparkling Water. Sounds Italian, but thank God it isn't.
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