Radio and Audio > Product & Service
OGILVY & MATHER JOHANNESBURG, Johannesburg / KIMBERLEY CLARK / 2014
Awards:
Overview
Credits
BriefExplanation
Huggies Gold is South Africa's most premium baby nappy. To show this, we created parodies of the TV show "MTV Cribs", where premium celebrities take us on tours of their lavish homes. In our version though, babies take us around their actual cribs to show just how premium the luxurious Huggies Gold makes them feel.
ScriptInEnglish
MUSIC: DANCE MUSIC
BABY: Yo yo, I’m Lil’ Sifiso, and welcome to my criiib!
MUSIC: HIP HOP BEATS 1
BABY: Over here we got my mobile. It's got all sorts of sea creatures, and it lights up and plays lullabies, what!
MUSIC: HIP HOP BEATS 2
BABY: And this right here’s my blanket, aka “blanky”. This is where the magic happens: sleep time, nap time, chill time: you know how it goes down.
MUSIC: HIP HOP BEATS 3
BABY: Over there I got some dope plush animals. That’s my homey Notorious P.I.G! Puff Donkey, and the giraffe is Mr Snuggleface.
MUSIC: HIP HOP BEATS 1
BABY: Yeah, so thanks for checking out my crib. Wow, I got a nappy change coming so y’all better get on outta here. Peace!
ANNCR: Huggies Gold: Premium nappies for premium babies.
More Entries from Cosmetics & Beauty, Toiletries in Radio and Audio
24 items
More Entries from OGILVY & MATHER JOHANNESBURG
24 items