Radio and Audio > Craft

RAISING VOICES

OGILVY & MATHER ARGENTINA, Buenos Aires / COLEGIO LAS LOMAS ORAL / 2014

Awards:

Gold Cannes Lions
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Case Film

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In Argentina, the Law 25,636 states that all national radio and TV signals must start their daily transmissions at 00.00 hrs with the broadcast of Argentina´s National Anthem. Aware of this law, we decided to use it in our favor. The hearing impaired children of fudation Las Lomas Oral recorded a new version of Argentina´s National Anthem that was later distributed to radios and TV channels nationwide. The new version quickly replaced the former ones. Radios and TV channels started playing our version of the anthem every day, at 00.00hrs, the performing rights are collected by the Foundation.

ScriptInEnglish

MUSIC: ARGENTINA'S NATIONAL ANTHEM

LAS LOMAS CHOIR: (SINGING) Hear, mortals, the sacred cry:

'Freedom! Freedom! Freedom!'?

Hear the noise of broken chains?

See on the throne noble equality

And the free people of the world respond:

'Health to the Argentinian people!'?

May the laurels be eternal,

that we knew how to obtain

that we knew how to obtain?

May we live crowned with glory

Or let's swear to die with glory!

Or let's swear to die with glory!

Or let's swear to die with glory!

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