Radio and Audio > Craft
OGILVY & MATHER ARGENTINA, Buenos Aires / COLEGIO LAS LOMAS ORAL / 2014
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In Argentina, the Law 25,636 states that all national radio and TV signals must start their daily transmissions at 00.00 hrs with the broadcast of Argentina´s National Anthem. Aware of this law, we decided to use it in our favor. The hearing impaired children of fudation Las Lomas Oral recorded a new version of Argentina´s National Anthem that was later distributed to radios and TV channels nationwide. The new version quickly replaced the former ones. Radios and TV channels started playing our version of the anthem every day, at 00.00hrs, the performing rights are collected by the Foundation.
ScriptInEnglish
MUSIC: ARGENTINA'S NATIONAL ANTHEM
LAS LOMAS CHOIR: (SINGING) Hear, mortals, the sacred cry:
'Freedom! Freedom! Freedom!'?
Hear the noise of broken chains?
See on the throne noble equality
And the free people of the world respond:
'Health to the Argentinian people!'?
May the laurels be eternal,
that we knew how to obtain
that we knew how to obtain?
May we live crowned with glory
Or let's swear to die with glory!
Or let's swear to die with glory!
Or let's swear to die with glory!
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