Radio and Audio > Craft

PEDRO

IMPACT BBDO , Dubai / COMMERCIAL INSURANCE / 2014

Awards:

Gold Cannes Lions
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MP3 Original Language

Overview

Credits

Overview

ScriptInEnglish

(INFORMATION: One voice coming from the left speaker and another from the right. The voices will seem as if they are moving towards each other throughout the spot and will finally come together at the end.)

SFX: RESTAURANT AMBIANCE

WOMAN: You’re celebrating your 12th wedding anniversary.

SFX: MEXICAN MUSIC

MAN: Pedro is working out in a gym in Mexico.

SFX: RESTAURANT AMBIANCE

WOMAN: Your friends gift you a couple of tickets to New York.

SFX: MEXICAN MUSIC

MAN: Pedro’s biceps now measure 21 inches.

SFX: RESTAURANT AMBIANCE

WOMAN: You get on with planning your trip.

SFX: MEXICAN MUSIC

MAN: Pedro beats up 3 guys who were staring at his arms.

SFX: AIRPORT

WOMAN: You reach the airport.

SFX: MEN TALKING

MAN: The 3 guys bring more guys to beat up Pedro.

SFX: AIRPLANE

WOMAN: You board your flight.

SFX: POLICE SIREN

MAN: Pedro is in trouble. Pedro runs.

SFX: AIRPLANE

WOMAN: You land at JFK.

SFX: MAN RUNNING

MAN: Pedro decides to cross the border.

SFX: TRAFFIC

WOMAN: You reach your fancy hotel.

SFX: ELEVATOR

MAN: Pedro reaches New York.

SFX: STREET NOISE

WOMAN: You hit the shops.

SFX: STREET NOISE

MAN: Pedro needs money to start afresh.

SFX: STREET NOISE

WOMAN: You take out your wallet.

SFX: STREET NOISE

MAN: Pedro spots a wallet.

SFX: STREET NOISE

SFX: RUNNING

WOMAN: HEY!

PEDRO: Adios!

ANNCR: For when your destinies meet, stay travel insured with Commercial Insurance.

Call 1280, 24 hours.

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