Radio and Audio > Product & Service
OGILVY & MATHER JOHANNESBURG, Johannesburg / KIMBERLEY CLARK / 2014
Awards:
Overview
Credits
BriefExplanation
Huggies Gold is South Africa's most premium baby nappy. To show this, we created parodies of the TV show "MTV Cribs", where premium celebrities take us on tours of their lavish homes. In our version though, babies take us around their actual cribs to show just how premium the luxurious Huggies Gold makes them feel.
ScriptInEnglish
MUSIC: HIP HOP BEATS 1
BABY: Hi, I’m Marissa, welcome to my crib. Let’s start with my walk-in dummy collection. I got regular dummies, animal-shaped dummies, designer dummies… oh, and this one here’s for smart casual occasions.
MUSIC: HIP HOP BEATS 2
BABY: And over here is the bedroom. ‘Cos I’m a girl, I got pink ponies on urrrthang. The blanket gets a pony, the pillow gets a pony, everything gets a pony!
MUSIC: HIP HOP BEATS 3
BABY: And the view? Are you kidding? Panoramic, baby! Who can see her changing station and her pony night light from her crib? This girl can!
MUSIC: HIP HOP BEATS 1
BABY: OK, I’ve had a liiiittle accident so I’m gonna need y’all out of here while I get changed. Toodles!
ANNCR: Huggies Gold: Premium nappies for premium babies.
More Entries from Cosmetics & Beauty, Toiletries in Radio and Audio
24 items
More Entries from OGILVY & MATHER JOHANNESBURG
24 items