On July 18th, 1994, the building of the Jewish Community AMIA suffered the largest terrorist attack in the history of the Argentina. 19 years later, the cause remains unsolved and people are starting to forget the pain caused by the tragedy.

In order to get people emotionally involved again, we contacted the survivors and the experts who worked in the case to design an installation that could recreate the moment of the explosion in first person. Inside a black booth, we created an interactive sensorial experience, using not only video, but different special effects. To replicate every sensation, we had a real scale video projection, 3D surround sound system, a vibrating platform, a dust and scent disperser and a heat and blast wave generator. This way, people could experience exactly what the survivors and victims went through 19 years ago.

Through a campaign that included a TV commercial, outdoor posters and banners, people was invited to a unique experience placed in a square near the AMIA building.

In only four days, over 5000 people went through the experience and walked out as new survivors. The activation was covered by a large number of national and international media like in 1994. It also served to reveal the stories, experiences and emotions of a few of the survivors to millions of people. As a result, the terrorist attack to the AMIA building was felt again nationwide. July 18th, 2013, Argentina lived the attack a second time, to remember it like the first day.