In Argentina, the Law 25,636 states that all national radio and TV signals must start their daily transmissions at 00.00 hours with the broadcast of Argentina´s National Anthem.

Aware of this law, passed on the entire media, we decided to use it in our favor to help "Lomas Oral School", a foundation that teaches deaf children to hear and finally talk, that was in need of funds to continue their activities.

The succes of the campaingn was in the first place, finding a different way to use a law. But the most relevant thing was the fact that deaf children were singing to the whole country and collecting founds at the same time.

The result was, Argentinians being aware of what early stimulation can do on deaf kids, and the foundation wich make it possible, earning money for it.

For the very first time, a medium is used to raise funds.As radios and TV channels played the new version, the foundation collected 20.3% more money than the amount collected in the same period the previous year. But money wasn't the only thing that happened, unexpectedly, Lomas Oral received a media exposure worth ARS 6,250,000.

We also achieved spreading the message of the foundation every day, nationwide.

It was described by one of the most important newspapers as 'The best version of the Natinonal Anthem'(Tiempo Argentino) and Universal Music became our record label,our song is now available on iTunes.