Cannes Lions

DRINK-DRIVING

CREATIVE JUICE G1 (TBWA), Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

Outside a bar, a drunk tries to offer his friend a ride. Cut to his friend's point of view; the drunk is sitting on a coffin instead of a motorcycle. But he decides to go with him, even though the destination is obviously death. The camera then pans to the funeral which is ready for both of them. "Don't ride with the drunk" appears as the tagline.

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2023, THAI HEALTH PROMOTION FOUNDATION

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