Cannes Lions
CREATIVE JUICE\BANGKOK, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2009
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Background: The Don't Drink & Drive campaign has been noticed for a long time but not for motorcycle riders. According to the latest research, motorcycles cause 80% of public road accidents.
Synopsis: In front of a bar, a drunk tries to offer his friend a ride. Cut to his friend's point of view, the drunk is sitting on a coffin instead of a motorcycle. But he decides to go with him even though the destination is obviously death. Then the camera pans to the funeral which is already prepared for both of them."Don't ride with the drunk"appears as a super.
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