Radio and Audio > Radio & Audio

MOM AT 40

GREY ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2016

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Translation
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

We listen on the radio to a woman´s mind. She starts thinking about her daily life, as we continue listening to the radio we hear her deeper thoughts, life conclusions, she gets angry with some of the situations she´s thinking about, her thoughts coming faster across her mind, she ends up angry at her partner, really angry. So much that she ends up deciding to do something she´ll probably regret afterwards. Finally the narrator says that when you do dishes you think, he invites to spend less time doing dishes, with the new Magistral super degreasing power.

ScriptInEnglish

Woman: Poor thing, he’s tired… he works so much… he’s barely at home… When he becomes a dad will it be like that too? Am I ready to be a mum? I want to get married first… one year to prepare, one year living together, one trying, 9 months pregnant, that’s five years… mum at 40. I’m going to be an old mum! People are going to look at me weirdly. Not like you, you barely even look at me. You don’t even love me! You only think about yourself. I can think about myself too! I’m going to cheat on you… with your cousin.

ANNCR: When you do dishes you think. Spend less time doing dishes. Magistral, super degreasing power.

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